Focus Areas and Task Teams
The World Trails Network achieves impact through a focused program of 3 Core Objectives and the support of our International Trail Task Teams.
The World Trails Network focuses on three core objectives:
- PROMOTE TRAILS – through marketing of trails, promotion of trail destinations, sell the benefits of trails to governments, local community, users, etc.
- PRESERVE TRAILS – through sustainable standards, best practice, legislation for trails, governance, conservation, maintenance and sustainability, etc.
- PERPETUATE TRAILS- through education, conferences, expeditions, events, fundraising, publications, etc.
International Trail Task Teams
The World Trails Network facilitates international volunteer teams of global and local trail experts who collaborate on various projects, international campaigns and trail advocacy. Each team has a core leadership and convening Co-Chairs, focused on delivering defined outcomes.
The Task Teams seek to make tangible impacts for trails around the world, strengthening policy, raising awareness and encouraging best practice in trail design, construction, maintenance and marketing.
Bring your expertise and collaborative skills to these dynamic networking teams and contribute to the global trails industry, further your experience and career. Direct engagement in any Task Team is based on an application process and the capacity of Co-Chairs to manage a diverse team. Calls for participation are announced in our monthly newsletter when places become available. Should you wish to initiate a Task Team or Working Group within the WTN, please contact us.
As a World Trails Network member you will be able to play an active role in shaping the projects we are engaged with in each of these focus areas:
TRAILS & KNOWLEDGE – Resource Sharing and Education
Sharing knowledge resources and providing a platform for education and learning between trails is one of our four focus areas. The majority of World Trails Network members cite knowledge sharing as a primary benefit of being a member.
Our knowledge task team produces our online magazine and facilitates webinars and surveys.
TRAILS & TOURISM – Trail Tourism, Travel & Trail Destinations
Trail tourism is at the heart of the adventure travel industry. This travel sector continues to grow globally, and requires a solid sustainable trail management approach to support it.
Quality trails are sustainable trails, as a global initiative we encourage the development of sustainable quality trails and trail experiences to ensure an internationally sustainable trails industry championing best practice models and accurate and appropriate information being available for trail users.
We actively promote the benefits trails deliver to society through media and by having members of our board represent the World Trails Network and its aims on international forums and task groups, such as the International Union for Conservation of Nature (IUCN).
Cross-promotion of trails through our International Friendship Trails program is growing a global network one trail at a time. Everyone wants to be friends.
We offer an international platform for linking volunteers to trails across the globe, unlocking the potential for sharing passion and professional knowledge to benefit trails from Costa Rica to Korea, from Turkey to Australia, from the USA to Europe, Russia and Africa.
TRAILS & NATURE – Biodiversity and Conservation
Many of the world’s trails pass through pristine nature areas, we encourage correct conservation of the nature linked to trails. Help us build the world’s leading database of biodiversity and conservation projects linked to trails. Recording the value trails add to local communities and tourism is an important step in understanding the role trails fulfill linked to economics and heritage.
TRAILS & SUSTAINABILITY – Development, Maintenance and Best Practices
This team focuses on trail development, trail design and best practices in management and trail implementation. The core focus is to ensure the existing global heritage trails continues into the future under sustainable stewardship and that new trails are encouraged to employ sustainable building and funding models that will ensure a future legacy.
TRAILS & CITIES – Cities and Urban Trails
Urban trails are playing an increasing role in city greening, transportation and development. This team looks at greenways, transportation and urban trails and how to assist cities and towns in implementing sustainable urban trail networks. This is a specialized field and requires complex collaboration between many stakeholders.
TRAILS & MEDIA – Media
Digital media is reshaping the way trails are portrayed and marketed to a global audience, this team looks at novel and new way in which trails can stay up to date and in the public awareness. The team assists all other Trail Task Teams with campaign communication support, video development, and identifying opportunities for WTN members to share and develop media for trail marketing.
TRAILS & CULTURE – Cultural Heritage and Pilgrimage Trails
The world’s great trails have rich cultural heritage, heritage that deserves protection and on-going documentation. We are building a database of cultural assets linked to trails, please join us in this endeavor.