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Focus Areas

The World Trails Network has identified six primary focus areas that deliver tangible benefits to our members and the international trails, outdoor and adventure travel industries:

Conferences and Events

Connecting trail professionals is our primary focus, this is achieved through our annual World Trails Conference and regional networking opportunities offered through regional hubs and focused on-trail events such as the Next Generation Trail Visionaries Expedition.

Marketing of trails and increasing the number of trail users through international tourism and travel is important to all our members. We play an important role in advocating for trails at various global events and conferences.

Knowledge Sharing, Networking and Education

Sharing knowledge resources and providing a platform for education and learning between trails is one of our four focus areas. The majority of World Trails Network members cite knowledge sharing as a primary benefit of being a member.

Sustainable Trails and Trails Advocacy

Quality trails are sustainable trails, as a global initiative we encourage the development of sustainable quality trails and trail experiences to ensure an internationally sustainable trails industry championing best practice models and accurate and appropriate information being available for trail users.

We actively promote the benefits trails deliver to society through media and by having members of our board represent the World Trails Network and its aims on international forums and task groups, such as the International Union for Conservation of Nature (IUCN).

Biodiversity and Conservation linked to Trails

Many of the world’s trails pass through pristine nature areas, we encourage correct conservation of the nature linked to trails. Help us build the world’s leading database of biodiversity and conservation projects linked to trails. Recording the value trails add to local communities and tourism is an important step in understanding the role trails fulfill linked to economics and heritage.

Cultural Heritage and Pilgrimage Trails

The world’s great trails have rich cultural heritage, heritage that deserves protection and on-going documentation. We are building a database of cultural assets linked to trails, please join us in this endeavor.

Promoting and Marketing Trails

Cross-promotion of trails through our International Friendship Trails program is growing a global network one trail at a time. Everyone wants to be friends. The World Trails Network also offers an international platform for linking volunteers to trails across the globe, unlocking the potential for sharing passion and professional knowledge to benefit trails from Costa Rica to Korea, from Turkey to Australia, from the USA to Europe, Russia and Africa.

Marketing of trails and increasing the number of trail users through international tourism and travel is important to all our members. We play an important role in advocating for trails at various global events and conferences.

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